The 60–30–10 Rule in UI/UX Design: Achieving Visual Harmony with Proportional Color Schemes

Creating visually appealing and harmonious UI/UX designs is a crucial aspect of engaging users. The 60–30–10 rule is a popular guideline that helps designers establish a balanced color scheme within their designs. In this article, we will explore the significance of the 60–30–10 rule in UI/UX design and provide examples to illustrate its application.

Understanding the 60–30–10 Rule:
The 60–30–10 rule offers designers a proportional approach to selecting colors for their designs. It suggests allocating 60% of the color scheme to a dominant hue, 30% to a secondary hue, and 10% to an accent hue. By following this rule, designers can create a visually pleasing and well-balanced color palette.

Application of the 60–30–10 Rule:
Let’s dive into how the 60–30–10 rule can be effectively applied in UI/UX design with practical examples:

Example 1: E-commerce Website:
Consider an e-commerce website focused on selling fashion products. Applying the 60–30–10 rule to its color scheme would involve:

1. Dominant Hue (60%):
Choose a dominant hue that aligns with the brand and primary focus of the website. For a fashion platform, a soothing shade of blue might be selected to convey trust and reliability. This dominant hue can be used for the website’s background, headers, and other larger design elements.