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Creating Visual Connections with the Law of Similarity: Making Elements Relatable

Paril Katrodiya
2 min readAug 3, 2023

In the world of designing user-friendly digital experiences, even the smallest details can have a big impact on how people understand and use interfaces. The Law of Similarity, a powerful principle, is like a secret ingredient that helps designers bring order and clarity to their creations. Whether you’re new to designing or have some experience, understanding how the Law of Similarity works can help you make interfaces that users find easy to use and navigate.

The Secret of the Law

The Law of Similarity is like a guiding rule that says objects that look similar are seen as connected or related. It’s like how we instinctively group things that share colors or shapes together. This law is a tool that helps designers communicate information in a way that feels natural to users.

Practical Example: Designing Clear Interfaces

Think about a website with different sections. If the headlines for each section have the same color and font style, users will easily recognize that they belong together. Even buttons that share the same color or shape tend to be seen as related.

Consider a travel app that uses different icons for different types of transportation. If all the…

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Paril Katrodiya
Paril Katrodiya

Written by Paril Katrodiya

UI/UX Designer | Growing Businesses through Design. Let's connect: https://www.linkedin.com/in/parilkatrodiya

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